Headwaters MB announced that it advised Rumblefish, Inc., a Portland, OR-based leader in music micro-licensing and YouTube monetization, on its acquisition by SESAC, Inc., a Nashville, TN-based leading performing rights organization and portfolio company of Rizvi Traverse. The acquisition is a key element of SESAC’s pursuit of a broader vision within music licensing across multiple rights categories and license-types. Rumblefish will operate as an independent subsidiary of SESAC with founder Paul Anthony Troiano continuing to serve as President & CEO, reporting to SESAC, Inc. Chairman and CEO John Josephson.

Rumblefish powers music offerings for leading platforms including YouTube, Vimeo and Shutterstock and issues over 50,000 micro-licenses daily across a licensed portfolio of over 5 million copyrights. As part of the transaction, SESAC will provide growth capital to accelerate Rumblefish’s existing offerings in music micro-licensing, YouTube monetization and license verification and expand its music data and rights platform.

“SESAC’s objective is to offer an expanded, more efficient licensing and administration model and our acquisition and investment in Rumblefish is a bold step in that direction,” said Chairman & CEO of SESAC, Inc. John Josephson. “The Rumblefish management team, leadership position in the music microlicensing space, and comprehensive music data and rights platform accelerate SESAC’s diversification plans considerably. SESAC is proud to join forces with Rumblefish to bring the highest level of service to music creators and music users.”

“We’re honored to become part of the SESAC family, helping realize the vision of a simplified world for music licensing and rights: full-service, multi-right, and multi-territory,” said Rumblefish Founder, President & CEO Paul Anthony Troiano. “Having SESAC and their parent, Rizvi Traverse, behind us is a game changer. We can now accelerate our plans to reach more music providers to grow our catalog, partner with even larger clients for additional licensing opportunities, and ultimately pay artists more money so that they can continue to make more music.”

Headwaters MB acted as exclusive financial advisor to Rumblefish, Inc. in the transaction. Terms of the transactions were not disclosed.

About Rizvi Traverse

Rizvi Traverse Management believes in a value-oriented, opportunistic investment strategy that combines capital with management expertise. Rizvi Traverse Management seeks to actively create value at its portfolio companies by providing capital, management resources, strategic direction and merger and acquisition advice. The firm works in high growth, high potential industries, investing $25 million to over $1 billion in transactions. Current portfolio companies include SESAC, Twitter, Square, Playboy, Jawbone and Flipboard with previous investments in Facebook, ICM, Zeigler Investments and Summit Entertainment. For more information, visit www.rizvitraverse.com.

About Rumblefish

Rumblefish is the world leader in music micro-licensing and YouTube monetization. Its micro-licensing platform allows social video networks, video applications and marketplaces to offer music functionality on web, tablet and mobile offerings, providing access to the world’s largest copyright-cleared music catalog of more than 5 million copyrights. The company makes music for online social video easy and legal, and has had over 65 million videos use its music tracks, resulting in 1.4 billion YouTube views per month and millions of dollars in royalties for its artists. Rumblefish clients include YouTube, Shutterstock, Google, Vimeo, Animoto, SocialCam, Vizify, and WeVideo; and partners include CD Baby and APM. The company has offices in Portland OR, San Francisco and Los Angeles. For more information, visit www.rumblefish.com.


Established in 1930, SESAC is a service organization created to serve both the creators of music and music users through music licensing and timely, efficient royalty collection and distribution. The second oldest and most progressive organization in the U.S., SESAC is the ONLY PRO to pay monthly radio royalties and was the FIRST among the PROs to pay for live performances to songwriters and publishers. SESAC is known for its diversified repertory that includes genres ranging from Adult Contemporary, Urban, Jazz, Rock, Americana, Contemporary Christian, Latin, Country, Gospel, Dance and Classical. SESAC is the performing rights organization of choice among many of Hollywood’s most sought-after film and television composers. Headquartered in Nashville, the company also has offices in New York, Los Angeles, Atlanta, Miami and London. For more information, visit www.sesac.com.