Headwaters MB announced today that it advised Precision Opinion (“Precision”), a high-end provider of custom market research and business intelligence, on the acquisition of certain assets of Universal Survey Center, Inc., a portfolio company of Boathouse Capital. With this acquisition, Precision will extend its service offering to incorporate a Public Opinion / Social Service division to collect real-time polling data during elections.
Precision Opinion’s customized market research delivers quantitative and qualitative business and professional intelligence to social science research, gaming and hospitality participants, consumer product companies, and government officials, political parties, and election campaigns. This acquisition will strengthen Precision’s product offering to government agencies.
Bob Balaban, Managing Director at Headwaters added, “Precision Opinion’s acquisition of these assets further strengthens its leadership in CATI solutions. Management will be able to utilize existing capacity of its operations in Las Vegas to manage this business in a much more cost-effective location.”
Terms of the transaction were not disclosed.