Capstone Headwaters advised Circlepix, a leading real estate Listing Marketing software provider, on its sale to Inside Real Estate.
With over 1,100 broker customers and 100,000 agents, Circlepix provides the most comprehensive and automated listing marketing tools available to brokers and agents today. Their cloud-based products, PixMarketing and PixSocial, provide a broad range of features including listing websites, automatic virtual tours, video, social media integrations, listing lead-generation and more. These products will be a powerful addition to Inside Real Estate’s offerings as well as adding to the company’s market reach and scale.
Rob Davis, CEO at Circlepix, said, “Capstone Headwaters was very hands on and helpful in the sale of our company. When the sale of Circlepix became tense and stressful, our advisor kept their cool, guided us and continued to charge forward and ultimately got the deal done. They were not only a true partner, but a friend. Anyone looking for investment banking services can’t go wrong with Capstone Headwaters.”
“The team at Capstone Headwaters was professional and worked tirelessly to maximize the value of Circlepix while managing the emotions of our founders and objectives of buyers,” said Craig Bingham, CFO at Circlepix. “In the end they helped create a transaction that was compelling for both parties.”
Gaurav Bhasin, Managing Director at Capstone Headwaters, commented, “It was a pleasure working with the management team at Circlepix. They built a strong software solutions company in the real estate industry and are passionate entrepreneurs who truly believe in serving their customers and continually enhancing their product offerings. With this acquisition, Inside Real Estate gains a marketing powerhouse which shall serve their combined customers well.”
The Circlepix products will be available in Inside Real Estate’s Marketplace and tightly integrated with its kvCORE platform. Customers will not only be able to automate their entire marketing and sales lifecycle through kvCORE, but now can use Circlepix to market individual listings with their own comprehensive marketing tool-set.
Circlepix customers will benefit with an opportunity to upgrade to add kvCORE Platform to their subscription, providing a whole new suite of tools to streamline and grow their business. Inside Real Estate’s backing and resources will empower Circlepix products with stronger integrations and new innovative features.
Circlepix builds simple, smart solutions that make real estate marketing easy. Over 90,000 agents use our automated tools, which means they spend less time at their desks and more time showing homes and being generally awesome. For more information, visit www.circlepix.com.
About Inside Real Estate
Inside Real Estate is among the most successful and fastest growing real estate software companies in the market and serves tens of thousands of agents, teams, and brokers throughout the U.S. and Canada. The company is the residential real estate SaaS leader and developer of the kvCORE Platform. kvCORE is the only platform for brokers, team, and agents to run their entire business on one solution. The platform’s components include a Lead Engine, Website & IDX tools, SmartCRM, Listing CRM and Transaction Integrations—all powered by Marketing Autopilot with behavioral automation, Business Analytics to understand and grow your business, and a scalable cloud infrastructure. For more information about Inside Real Estate, please visit www.insiderealestate.com.