Headwaters MB advised 3ality Digital, a leading producer of S3D production technology, on its acquisition of Element Technica, a company known for its manufacturing expertise, accessories, and mechanical engineering of motorized S3D camera rigs.

“With this acquisition, [3ality Digital] will be a decade ahead of the rest of the industry. Not only will automation become more common, it will be the standard as the industry begins to enjoy the simplicity and speed it affords,” said Hector Ortega, Senior Vice President of 3ality Digital.

The combined engineering skills of the two companies will help push 3D production to levels of integration and refinement previously unmatched. Many of Hollywood’s major theatrical releases which have been shot utilizing these two companies systems and technology include “Jack the Giant Killer,” “The Amazing Spider-Man, “The Hobbit: An Unexpected Journey,” “Prometheus,” “Underworld 4,” “Oz,” and “The Great Gatsby.”

To learn more about this transaction, click here.


About 3ality Digital

3ality Digital (now called 3ality Technica) has been named in the 2011 Inc. 500 list and is considered one of the fastest growing companies in the nation.

3ality Technica is best known for its incredibly advanced image processing and software algorithms, as well as the speed, dependability, and ultra precision of its tools. The Stereo Image Processor™ (SIP) they offer is the industry standard and is used on many projects, in 3D, 2D, and in post-production, independent of the 3ality Technica camera platforms. 3ality Technica, known for exceptional mechanical engineering, and is a leading provider of innovative 3D rigs. For more information, visit www.3alitytechnica.com.


About Element Technica

Element Technica is well known for their line of both 2D and 3D accessories, and it is planned that this product line will continue under the existing Element Technica banner. For more information, visit www.elementtechnica.com.