Key Themes for Internet Advertising in 2014:

  • Innovation in the Internet Advertising ecosystem is being driven by emergence and confluence of mobile, video, social and programmatic, causing market participants to scramble to adapt to evolving customer demands.

  • Current view of the Internet Advertising landscape remains overly complex requiring unnecessary differentiation, confusing customers.

  • Expect marketers to gravitate to broader integrated platforms that improve effectiveness and efficiency of media planning, buying and selling online advertising.

 

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