Key Themes for Internet Advertising in 2014:
Innovation in the Internet Advertising ecosystem is being driven by emergence and confluence of mobile, video, social and programmatic, causing market participants to scramble to adapt to evolving customer demands.
Current view of the Internet Advertising landscape remains overly complex requiring unnecessary differentiation, confusing customers.
Expect marketers to gravitate to broader integrated platforms that improve effectiveness and efficiency of media planning, buying and selling online advertising.
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