Global M&A Network recently announced that Headwaters MB has been awarded the Online & Mobile Tech Deal of the Year for advising Perfect Market, a Pasadena, CA-based leading provider of digital publishing software solutions for driving traffic, engagement and revenue, on its sale to Taboola, a New York, NY-based leading content discovery platform. This award exclusively honors excellence from the North and South Americas for executing value and growth generating transactions valued below a billion USD.
By combining Perfect Market’s programmatic advertising technology with Taboola’s global, industry-leading content distribution and monetization capabilities, Taboola will create a world-class content discovery platform that provides publishers with a “one-stop-shop” for full page monetization across all platforms. The new programmatic offering will be called “Taboola-X,” and will enhance Taboola’s existing paid-content offering. Taboola’s expected annualized run-rate post-acquisition will reach approximately $250M.
To learn more about this transaction, click here.
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